ABOUT

THE BRIEF

Rebrand World Pangolin Day and improve awareness of pangolin trafficking.

THE OUTCOME

By rebranding World Pangolin day to appeal to both adults and children it gave the brand a much wilder appeal. By also placing a larger emphasis on education the brand would be able to spread awareness to young children who will then inform their parents through homework. By using education to build awareness then people would learn about pangolins in the same way people learn about other endangered species.