About me

As a seasoned creative, I've had the opportunity to learn, lead and innovate within an industry that has evolved and matured in tandem. With humble beginnings at a 3 man startup, in a smoke filled little office, earning £140 a week(!), I was introduced to the online world, creating satirical interactive Flash animations for Bravo TV, and meandered my way through an amazing variety of creative challenges, ranging from the design of Ford's digital dashboard for electric and hybrid vehicles, to building the global Experience Design team at Barclays.

Design, craftsmanship and aesthetic have always been the way I see the world. What I love today is that I am challenged with understanding business requirements and opportunities, and thinking as the user, identifying their needs, and how to add value, to improve their experience, digital or physical.

This knowledge allows me to deliver end to end UX and UI leadership, providing both design direction and production on diverse briefs ranging across responsive & native, business web apps and bespoke solutions covering a variety of industry sectors including automotive, fintech, ecomm & social.