Joseph Melton Creative Director

ABOUT

Objective: Drive Brand Equity.

Core Proposition – Xero does the work for you and gives you free time to do other things, developed by the in-house team at Xero.

Part of a larger brand campaign designed to drive brand awareness and engage with a wider audience and key verticals. The core proposition was subsequently interwoven throughout all brand activity for both the partner and the SMB channels.

Working alongside the agency BraveSpark and filmed on location in South Africa. Production by The Star Film Co.

MADEIT CREDITS