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Award winning, brand design agency PB Creative has developed a new brand concept for a range of artisanal rare breed dairy products in response to a direct to consumer challenge set by FMCG title The Grocer.

The dairy sector has had its challenges recently. Public health campaigns and concerns about animal welfare have taken their toll with many consumers falling out of love with mainstream brands in favour of sustainable, ethical products with a clear and trusted provenance.

With this in mind, PB developed Rare, a co-operative organic dairy brand that works with farmers of native British breeds to celebrate and bring their goods to this new discerning customer.