ABOUT

To the Dutch, Honig is like a member of the family, helping them create quick and tasty meals with ‘the real Dutch taste’ through their ‘ready to cook’ meal ingredients such as pasta, soups, sauces and meal kits. However, younger consumers have more nostalgic associations with Honig and with consumer behaviour changing and more in-home meals being made from scratch, the category is evolving with fresh, new and exciting brands. Delivering taste appeal is fundamental to the new, contemporary visual identity aimed at appealing to the next generation of consumers, with every mouth-watering dish featured at the very heart of each pack.