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Anattic have created a new online ad that celebrates the amazing art and creativity growing from within Greater Manchester. The film focuses on the creatives and artists who are helping to shape and build on the Northern city’s amazing reputation as Europe’s second most creative city - after London.

Directed by Manchester (Tameside) born James Copson, the entire project was shot with real people and real creatives, within their actual working environment or in places that inspire them from around the region. James created an authentic and intimate representation of the real people, artists and agencies from Manchester who are putting out great work into the world. Shot over 5 days with a small crew and multiple locations, the production was challenging but rewarding and an opportunity to meet inspiration people.

Produced for the Creative Scale up Programme for the UK Government’s Department of Culture Media and Sport (DCMS), the Business Growth Hub and Greater Manchester Combined Authority, the ad highlights why Manchester's businesses are a worthy and attractive investment. The film raises awareness of the amazing talent and work in the North, to help businesses and individuals gain more recognition and encourage artists to keep making.

GC Business Growth Hub - Sarah Novotny says "We couldn’t have wished for a better scene setter film than the one Anattic created for the launch of the Creative Scale-up Programme in Greater Manchester, in January 2020.

The short but very impactful film has received great appreciation and glowing reports from Government officials and national bodies, such as the Irene Graham OBE of Scale-Up Institute and Jenny Tooth OBE of UK Business Angels Association, as well as the Director for Media and Creative Industries who all went out of their way to highlight and applaud the outstanding film.

The short film has not only helped in strengthening the GC BGHs foothold in the creative sector but has also been a great source of PR and ultimately recruitment of delegates onto the programme.
As a direct result of the great reception of the film we’ve seen over 200 applications to the programme as well as significant PR coverage.

Additionally we’ve been able to use a shortened version of the film in multiple advertising campaigns aimed at creatives but also investor target audiences. The film has played a pivotal role in our ongoing marketing communications and our efforts to close the gap between creative businesses and investors.

From understanding the brief, to the initial drafting and idea generation stage, through to execution, the Anattic team have been second to none.

We truly believe that the programme wouldn’t have been able to achieve the success in recruitment nor the attraction of investors and thus would not have been able to generate the outstanding impact on the sector."