About me
Can you teach an old dog new tricks
One that offers the energy of youth with the wisdom of age.
Attention seeking yes.
Everything I do seeks to draw attention from my audience. Imaginative as a child with crayons, tenacious and resourceful as a cat. I conceptualize and orchestrate big original ideas that emotionally connect with my market by painting with words and brushing with imagery, to touch, engage and convert-heart, mind and soul.
Transforming lead into gold.
My conceptual and strategic strengths lie in the alchemy of cognitive thinking and creative ideation. The transformation of complex information into engaging and compelling creativity, adapting the use of words and imagery into metaphors.
When blended together form a golden thread to create an emotive and powerful bond to differentiate brand messaging with a clear and vivid purpose.
A willingness to share the journey.
Having successfully developed and grown brands for global agencies and organizations I now find a greater purpose in utilizing my knowledge and proficiency within companies where a sense of togetherness and willingness to learn and grow is openly embraced.
Distinctive and memorable.
As an experienced and inspirational creative, I excel at working in partnerships with the ability to open up hearts and minds communicating with ease to a wide and diverse multicultural audience.
I possess qualities some now consider quaint, humility, integrity and social responsibility. Qualities that genuinely connect, resonate and motivate my audience to believe in our clients brand, service and the real values and purpose they embody. Characteristics that I value as strengths.
As insightful as a seer, as curious as a cat.
Passionate and insightful, with an intuitive mindset, curious like Alice to know more, to explore further, to see beyond the woods, beyond the mountain, beyond the horizon.
A curiosity that empowers me with fresh, inventive and insightful ideas and themes that can be told with a sense of knowing in bold and unexpected ways.
To view the forest from the trees.
Staying focused and motivated to the social challenges and economic responsibilities clients will face in a changing post-Bretix landscape will be a major challenge.
The task is to stay alert, adapt and evolve our client thinking to see a forest full of opportunities and solutions. Everything is about achieving an effective natural balance between company, clients business objectives and ethical and sustainable growth.
A never-ending glass.
With an unquenchable thirst for knowledge, my glass is never empty. I bring a fresh sense of strategic and creative impetus, motivation, purpose and inspirational thinking.
Perhaps most importantly I come with an unrivalled hunger to embrace what is a hugely exciting and unique opportunity to write with a purpose, a true purpose.
Homewards and onwards.
Though currently based in South Africa, I'm probably the only British citizen savouring the thought of returning home to London within the next month. I do this in the belief I can in some small way make a positive difference to the future.
What levitates me,
The icing on the cake if only it would stop melting inside out.
I bake a 'mean enough' lemon drizzle cake to make a bottle of tequila weep and other sweet delicacies for those late evening shifts. My ambition to perfect a picture-perfect Baked Alaska perfectly.
Football, 'cockney red' - man united supporter since eight, despite being born, bred and educated in the shadows of Highbury, Islington. Oh, the shame I brought to the family name. Absolutely mad on cinema, classic B/W, film noir, to contemporary genres. Connoisseur and follower of art, culture and literature. Would-be novelist and satirist.
Idealist, social and environmental optimist and supporter for a better world and believe by returning home I can help the UK in a small way move forward to a better and more memorable place. That's me in a teacup.
Skills
Advertising, Consultancy, Copywriting, Creative Direction, International
Sector Experience
Advertising, Automobiles, Communications, Finance, FMCG, Marketing