ABOUT

From the schoolyard to being an adult, we constantly look to define ourselves by trying to fit into a group. Aspiring to be one of the ‘cool kids’, aligning yourself with a religious faith or football team, fashion, music, brands and celebrities: the sense of being in a tribe is all around us.

These works look to showcase a snapshot scenario, a ceremony – a soft narrative to a given situation or process. These could be, on the one hand, unsettling or odd, but to others comforting and familiar. The fundamental question is, what are people willing to do and who will they follow in order to feel like they belong?