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Start-up wealth advisors Ammonite Wealth asked Progression to design a logo for their new company. The brief was to create a logo that could work across a number of platforms, with thought given to future digital applications (that are due to follow later in the year).

The resulting logo marries together the ammonite form with a nod to graphs and fund pots.

Everything radiates from the ammonite’s centre; keeping the individual’s needs at the centre of any financial advise.

Progression also created an adaptive colour palette and series of icons to work across digital platforms, social media and future app development.