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Aptly named ‘The Worst Song in the World’ (or ‘La Pire Chanson Du Monde’ in French), the grocer’s latest creative follows a young girl walking the streets while listening to music. Her gentle acoustic tunes are suddenly interrupted by a kitsch, electro rock song reminiscent of decades (and tastes) gone by.

Dressed in a shell suit and surrounded by bad perms, pixelated green screen backdrops and even a keytar, the band’s singer questions why the ad’s protagonist just doesn’t skip the terrible song. It transpires she can’t fast forward as her hands are full, carrying her grocery shopping.

The endline reads: ‘Having your hands free changes everything. Shop at the store and get your groceries delivered.’