Simon Manchipp Founder

ABOUT

THE DEVONSHIRE QUARTER
Where the Arts, Sports & Business meet.

SomeOne won the opportunity to create the new strategy, name and branding for one of the most important projects currently in development in the south of England.

One of the biggest schemes Eastbourne Borough Council has ever embarked on will significantly improve the Devonshire Park complex to create a thriving and nationally important and recognised cultural and tennis destination.


The vision is to create a new improved cultural and Tennis destination, including:

» New state of the art conference space and restaurant/café facilities

» Restoration of the 3 Listed Buildings (Congress, Winter Garden and DP Theatre)

» Upgrading the facilities in all buildings

» Improved tennis facilities so that the LTA no longer has to bring in temporary facilities and new larger size tennis courts

» Distinct park entrance and new and improved public spaces.



Why are they doing this?

It is vital to ensure that the listed buildings are brought up to a high standard and sensitively improved to sustain their significant heritage and use for many years to come.

» Ensure they improve and maintain the standard of the tennis delivery to ensure they retain the tennis tournaments and attract other important tournaments to the park.

» Maintain a strong emphasis on culture and retain and develop entertainment audiences by offering more diverse shows and events.

» Provide much improved theatres, catering and conference facilities to improve the experience for visitors, delegates, hirers, performers and audiences.

» Improve accessibility of the whole site as well as its sustainability both financially and environmentally and improve conditions for staff and increase operational efficiency.

» Provide a more welcoming entrance and public area for the park with clearer links to the town centre and seafront.

When complete, the ambitious and high profile project will establish Devonshire Park as a premier conference and cultural destination and deliver major improvements to the international tennis facilities.

SomeOne has created a new strategic visual operating system for the organisation to communicate within while the project is constructed and for use when completed.

Detailed illustrations by SomeOne’s lead designer, Vyara Zlatilova create a BrandWorld for the organisation — both depicting the outstanding architectural components and developing a signature set of communication platforms.

"Each building is considerably complex in it’s exterior design, we digitally scanned the architecture and referenced original architectural drawings to develop a set of vector drawings based on each" says Zlatilova.

Devonshire Park is well known within Eastbourne — and within Tennis circles — but this is an opportunity to widen it’s audience and appeal to people who are unaware of the facilities on offer.

The new name, The Devonshire Quarter was devised by SomeOne to better describe the district of Eastbourne that the site occupies.

"The Quarter is where Sport, Art, Theatre & People meet—It’s not a park you meander through, it’s a series of interlinked venues. Describing it as a quarter was a natural progression" explains SomeOne’s Founder & Executive Strategic Creative Director, Simon Manchipp.

Lee Davies, SomeOne’s Design Director on the project mentions; "This overlap between each venue is visually depicted literally by placing one of the architectonic illustrations over another—creating a third space—the Devonshire Quarter."
A bespoke monogram based on a D & Q also accompanies the flexible branding system that will be deployed across communications and signage.

“SomeOne rapidly identified the unique nature of our scheme and have developed an eye-catching new identity and package of branding material. Devonshire Quarter is hugely exciting for Eastbourne and this brand allows us to communicate its multi-faceted offer, combining sporting, cultural and conferencing excellence.” says Phil Evans, Director of Tourism and Enterprise at Eastbourne Borough Council.
The Congress Theatre and Winter Garden will be transformed, as these beautiful buildings benefit from the extensive restorations and improvements they need and deserve - architecturally, the Grade II* listed Congress Theatre is of national importance, ranking alongside the National Theatre and Royal Festival Hall.

The Congress Suite will be removed to allow the construction of the new Welcome Building (pictured). The Welcome Building will provide a fully accessible entrance to the theatre, including lifts to every floor, two new large conference spaces, a central box office, breakout and hospitality areas and a coffee and wine bar that will enjoy views across the tennis lawns to the International Tennis Centre. At the same time extensive work will start inside the Congress Theatre to reinstate and enhance the stylish interior that was present when it opened in 1963 and replace the old heating and air conditioning systems.

The ever popular and externally refurbished Devonshire Park Theatre will remain open throughout with concerts, comedians and first rate drama taking to the stage and, of course, the famous annual and record breaking pantomime.

The Winter Garden will also be in regular use during 2017 and The Hippodrome Theatre is completely unaffected and will be open as normal. Similarly, Towner Gallery will remain open throughout the entire contract period and the Aegon Eastbourne International Tennis Tournament will be played each June as normal.

MADEIT CREDITS

  • Devonshire QuarterClient
Project featured: on 19th February 2019 Contributor:

Simon Manchipp has been a Contributor since 5th May 2021.

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Devonshire Quarter, Eastbourne.

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