ABOUT

KFC. THE LAST STRAW.

This project has nothing to do with the KFC brand. It was an assignment for an application focusing on print ads on a problem such as unsustainable straws that were used by franchises and how they were affecting marine life in the long run. Depicted in these bold visuals are my thoughts on how, if I was to be of the KFC franchise, we could bring this issue to the attention of the public and other big brands.

I approached the project with with the idea of using bold, loud, and intriguing visuals using the KFC brand CI. With an approach of using various platforms such as Facebook and Instagram as they are mainly actively used by millions and millions of people, and would be done in hope to reach other people with the same purpose as the brand, and hopefully organizations willing to step up and get involved.

I further added another tactic of using billboards on roadsides, buildings and cars as they are actively around various communities and where people are active always and the colours are bold enough to attract the viewers and target audience.