About me
Professional Profile:
Highly passionate individual with 13 years of successful experience in creating and executing integrated Marketing, PR & Digital strategies that drive value and result, as net sales, operating profit, market shares. Marketer who demonstrated significant growth for all brands managed, across traditional and digital media, global vs. localised strategy, influencer strategies and content creation. Brand Guardian with strong commercial acumen and an omni-channel approach. Proactive multi-tasker with strong work ethic. Entrepreneurial and visionary team leader with excellent communication skills, drive for result and passion for growth.
Always curious and open-minded, true global consumer industry and consumer expert, unifying marketing framework by joining classic marketing and digital principles with new competencies (analytics, customer experience, content, personalisation). B2B experienced: Boots, Amazon, the Hut Group, Waitrose, Feelunique, Tesco, Sainsbury's, Rossmann and others, also alternative business channels.
KEY SKILLS
Local/global marketing & PR strategy development and implementation
Integrated marketing & PR comms
Leadership and People management
Consumer champion
Digital marketing
Influencer marketing
Accountable multi-tasker
Communication and collaboration
Strong sense of accountability and ownership
Commercial and analytical
Creative and innovative
Proactive, 'can do, 'hands on' attitude
Coach and Mentor
Passionate about:
Life, people, fashion, beauty, design, media, travels, sport.
Skills
Analytics, Brand Management, brand strategy, Campaign Planning, Commercial acumen, Creative Direction, Digital Marketing, Digital Strategy, Influencer Marketing, integrated marketing, Interpersonal Skills, leadership, Media Planning, people management, PPC, PR, Publishing, retail, SEO, Social Media, Strategy Planning
Sector Experience
beauty, consumer goods, cosmetics, Fashion, FMCG