ABOUT

Hertility wanted to spotlight the gender bias in healthcare and create a rallying call to women to take their hormones into their own hands. They wanted a film to bring alive their brand vision and kickstart a movement. A movement of women owning their own bodies, having confidence in their decisions and asking for what they deserve. Powered by science.
Female-led, Hertility was set up to empower all women to have control over their healthcare. As scientists, the founders knew the importance of facts for making good decisions. But when it comes to female healthcare and reliable information, well... even NASA sent the first woman into space with 100 tampons for a 6 day journey. Laugh, but the gender health gap is huge. Hertility want to close it.
The discrepancy is often underpinned by a misunderstanding of hormones. Women’s hormones are commonly seen as too complex and ‘mysterious’ to investigate.