ABOUT

- To promote the upcoming Wiley show at House of Vans London, I created a social campaign that spanned from pre to post event.

- Broke campaign down into 5 key phases:
TEASE
REVEAL
ENGAGE
LIVE (event)
SUSTAIN

ENGAGE: Created #WileyCopThat giveaway using a simple repost + tag mechanic, that generated over 180 responses.

SUSTAIN: Commissioned online comedian Alhan Gencay to act as a compare for the night & create a ‘mockumentary’ style roundup video clip to live on the Vans YT channel.
- Working with a personality like Alhan to help situate the edit within wider popular grime culture and therefore broaden its overall appeal.
- Working with key influencers to help leverage brand moments into wider cultural movements.