ABOUT
Taking the challenge of a decline in consumer interest in blended scotch head-on, ARDRAY® drives a new movement within the whisky industry. It is a spirit that challenges the perceptions of whisky and blended Scotch and inspires an exciting creative territory with the marriage of craft traditions from both Scotland and Japan.
Wonderworks was brought into the ARDRAY® team who took on the exciting opportunity to do things differently in a drinks category largely driven by its traditions.
MADEIT CREDITS
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ARDRAYClient
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Sarah RossignolCreative Lead -
Wonderworks Communications Ltd -
Dominic StancombeCreative Strategist -
Sarah Wildman-KingMD
CLIENT REVIEW
Working with WonderWorks for our brands Ardray & Laphroaig has been an absolute game-changer. Their strategic approach, innovative ideas, and relentless dedication have propelled both brands to new heights in the market. Their expertise in marketing and understanding consumer behavior have been instrumental in achieving our goals and surpassing expectations. I highly recommend WonderWorks to any brand looking to make a significant impact and drive sucess. Their passion for what they do truly sets them apart, and I have no doubt they deserve the recognition.
Global Marketing Manager Ardray & Laphroaig at Suntory Global Spirits
16 May 2024
We have been very proud to mark a new era in Blended Scotch Whisky with the launch of Ardray. Our goal was to stimulate a reappraisal of blended Scotch whisky and give the art of blending the respect and attention it deserves. Due to the nature of blending as a complex, elegant art form, we felt it was important to work with partners who truly understood the task and embraced the opportunity with enthusiasm and vigour and this is what the Wonderworks team has done. We were all part of the same talented Ardray team - committed to encourage everyone to look again and spark conversation between those who love whisky or are keen to learn to love whisky.”
Client Lead at Beam Suntory
17 May 2024