ABOUT

THE CHALLENGE
A new, innovative and sustainable fashion brand without a name or brand identity approached White Bear to deliver a challenging yet exciting task. Their vision was very clear; to be the leader in sustainable and ethical fashion whilst making everyone feel welcome and comfortable. The brand‘s vibrancy and youthful energy had to come through in the new brand identity.

THE BRIEF
To come up with a name and brand identity. The name needed to be quietly confident, soft but strong. Additionally, the name had to be short and to the point whilst embodying the spirit of the brand.

THE RESULT
Maemo. A fresh, vibrant, yet youthful brand, that brings hope and aspiration for a better tomorrow. It is warm, strong and purposeful but most importantly a memorable and unique brand. The carefully curated brand world stands out from the heavily saturated fashion industry whilst speak to the core of what the brand stands for.