ABOUT

How do you bring the magic of the West End to your home?

Elsy is a brand founded by acclaimed West End producer Hannah Elsy in 2019, with the desire of bringing the West End’s centre stage to you, wherever that may be.

Elsy came to us with inspiring visions and serious growth targets but lacked a brand identity that encapsulated their unique and bespoke experiences, or a brand architecture that could enable them to grow. They were seeking a new name and brand identity which evoked a feeling of aspiration and grandeur, that brought to life the brand strategy and value proposition, ‘intimate productions from world-class storytellers’.

Elsy draws from a network of world-class storytelling talent, blending skills to craft luxury productions for intimate performance spaces. While naturally entertaining, these pared-back, intimate experiences encourage audiences to engage their imaginations. In doing so, they evoke visceral emotions and inspire creative thinking; ultimately putting you in the centre of all the action.

We wanted to explore this notable relationship between the stage and the audience, creating a call and response style for the brand identity, putting a spotlight on the bespoke interactions and experience Elsy carries throughout every performance. We also wanted to highlight the unique and quirky nature of their offerings by using a vibrant colour palette, paired with playful collage style illustrations.

"Exceptional, contemporary, fresh branding. My business has been elevated to the next level since working with the team at White Bear – it’s early days yet, but we’ve already gone on to secure growth funding as well as land some key new clients." - Hannah Elsy, Founder of Elsy.