ABOUT

Following the success of our 2022 idents for WDR, they came to us to create a second set.

Working closely with the team at WDR, we selected six recognisable and well-loved locations from around the region and called upon Red Bee Creative alumnus, Paperboyo - paper artist, content creator and Instagram superstar - to bring the locations to life in a surprising way.

Paperboyo’s unique style of combining paper characters and quirky forms with buildings and landmarks made him the perfect artist to collaborate with. His artistic eye and our experience in developing long-running channel brands meant we were able to find shapes and narrative in the unexpected.

From transforming Dortmund Football museum into a polaroid, to pulling a pint from a German castle, the idents are charming and playful, and feel familiar but surprising to local audiences.