About me

I produce cultural strategy for brands across the spectrum from food (Hellmann's, Sainsbury's) to alcohol (Grant's, Jagermeister) to beauty (L'Oreal, Chanel) to media and technology (ITV, O2). This is whilst working at Flamingo, The Future Laboratory, The Monkey House (which I co-founded) and now as a freelance cultural strategist.

I also launched the think tank Family Affair (visit www dot familyaffair dot consulting) along with two other ex-colleagues from Flamingo as a repository for all our thinking on how the culture of the family is changing and what brands should do about it. We produce regular think pieces on the topic -- the future of the family.

My other writing has appeared in Campaign, Creative Review, Wired, The Guardian and The Observer amongst others titles, recently published work and publicly available projects are available here:

My outlook is always global and I have fluent French and Mandarin and an in depth knowledge of China and the region after living and working there from - formative years.

At the centre of the work I do is a desire to bring the future to life. This involves using various methods to tune into the direction of change and translate the implications to those who craft tomorrow's products, services and experiences. It's easy to look around (at Syria, Trump, Brexit) and feel a sense of despair about where things are heading but I'm driven by the Buckminster Fuller thinking: 'We are all called to be architects of the future - not its victims." So let's create a future that we all want and need.