ABOUT

We worked with Taylor Wimpey Central London (the boutique division of the FTSE 100 listed Taylor Wimpey Plc) to name, brand and provide all collateral to support an all-encompassing marketing campaign for their King’s Cross development on the banks of the Regent’s Canal.

The brief was to communicate the aspirational lifestyle synonymous with the development to purchases in the UK and overseas. Onyx Apartments provided ever-present messaging of precious stone and its optimal location remained front of mind with ‘X marks the spot’.

The outcome was a clean, bold brand and advertising campaign that successfully supported Taylor Wimpey Central London’s strategy to attract new buyers.