About me
John Frood
10 things about me beyond my CV
Passion and tenacity
I'm an all in 110%, infectious high-energy player, known and recognised for this throughout my career, this has always been worth as much to any agency as my planning skills.
A most creative thinker
Every brief has the opportunity to say something different to people...you've just got to help others to look with fresh eyes. What you get out of a creative team is only as good as what you put in. I understand how to get the perfect balance of stimulation, storytelling and guidance to get the best possible product.
Experienced and confident leader
Every conversation is a chance to help or inspire. For me, leadership is wider than the planning dept. It's my role to help clients, account teams and the creative to get to the right answer.
A fearless and passionate orator
Always prepared to challenge and love thinking on my feet. I don't hide behind email and ppt. There's nothing better than a face to face conversation to get real clarity. The key to influencing others is being able to articulate the answer in a way that inspires them.
A problem solver
I am a fully integrated planner with no channel bias or communications bias either - always thinking idea everything, media anything even if the solution is content, product or service driven.
Lots of experience
20 years plus experience in solving problems, working at the very best agencies. I've done just about everything from brand creation to product launches, campaign platforms and have a deep knowledge in many sectors.
Business ideas and commercial acumen
I'm always thinking about how things could grow or spotting new opportunities. I have a "spidey sense" for what makes a great product or service and the ability to imagine the future.
Growth in general
I love pitching. It's the clean page that excites me, as well as thrill of the stage and the win and I've been pretty good at it throughout my career.
Development of teams
This is a really important part of what I do and who I am now. I love to put wind in the sails of anyone I work with and find it personally very rewarding and motivating
Finally, work should be fun
Life is short. We're lucky to work in an exciting and stimulating industry.
I'm good at what I do because I love what I do.
I hope this gives you a bit more about who I am and how I think.
Kind regards
John Frood
Skills
Branding, Insights Strategy Digital ATL