About me

A Commercial and Digital leader with 18 years of international experience in growing and transforming businesses.

Passionate about building and motivating successful customer centric teams, I have led both on-site and virtual teams with a span of control of up to 50 people.

Being a high achiever and a disciplined but entrepreneurial spirit, I have founded a start-up and I have served in a number of PE backed-up and FTSE 100 companies.

Have demonstrated exceptional performance in driving business results but also in management consulting and project management of sales growth plans, business process re-engineering, commercial re-orgs, commercial excellence, digital transformation, customer experience & UX, business development & pipeline development, setting up metrics and targets, consumer & customer insight, portfolio and P&L management.

Pragmatic, defining quick wins and strategic goals, able to grasp and connect different business models, through deep understanding of the driving principles, can set up effective initiatives and actionable plans. Ambitious, energetic and self-motivated with an inquisitive and questioning mind-set.