ABOUT

The Arbuckles team reached out across the pond with a brand mark that they liked but didn't love, and wanted the rest of the brand built out. You could say it was half-baked (...had to). In a sea of European patisserie's, Arbuckles and their New York style bagels wanted their brand feel very North American. We deconstructed the mark and started from scratch and equipped them with a fresh colour palette, new graphics and a set of typefaces before launching into their printed assets, storefront design, and website.

Basel, Switzerland