About me

I'm a conceptual and strategy lead Creative and Design Director with extensive experience in Integrated Advertising, Digital Media, Content, UX, UI, Social, Experiential, e-Commerce and Branding.

I have worked for a number of high profile clients including Costa, AXA, Johnson&Johnson, Nissan, Sky, Qatar Airways, O2, and OSTC, and led multidisciplinary teams of various sizes through successful project execution, while supporting their professional development.

I'm passionate about developing effective and empathic communications that are relevant and meaningful, commercially sensible, and supportive of clients' long-term goals.