About me
I have experience in creating PPC campaigns on Facebook Ads, for ecommerce. My biggest success was for a drop shipping business that with my ex business partner took from scratch to 17K in about 4 months until April 2018.
Therefore a key thing here is to use the creativity to find such an angle to make your product look three or four times cooler than it would ever be in real life, even though it already was pretty cool.
Other things that I like to play with are custom and lookalike audiences. These particularly helped me to reach the best results in my entire Facebook advertising career.
Apart from that, I like to switch to different campaign objects sometimes in order to maximise the reach of the goal metric to achieve in that precise situation.
Last but not least, I had some experiences with lead forms and lead generation campaigns. Here I noticed that they work much better than collecting leads by using landing pages.