ABOUT

The brief was simple. Netflix had just created the most expensive film in their history: Red Notice.

Costing a casual $200 million, they needed a social campaign for their European launch. So, I was brought on by JustSo Films to come up with ideas that not only Netflix would love, but Ryan Reynolds would too.

No pressure then.

This campaign was the result. After coming up with the idea, I also wrote and directed the film.

Not only did it garner huge coverage from the likes of HEART radio, SKY News, ITV News & the Evening Standard, but I can now also say that I directed Ryan Reynolds… madness.