ABOUT

An illuminating identity to help Nelonen transform into the largest media entertainment brand of Finland.

We created a modern visual identity inspired by the Northern Lights, to change the perception of Nelonen across Finland. The design is based on the creative concept ‘’The Magic of Big Entertainment’’ and shows colourful light, shed on big entertaining content. The colourscapes highlight the contrast between light and dark, synonymous to the rich contrasts within Finnish society.