About me
Design-driven product leader with 25+ years and 250+ complex digital projects across SaaS, FinTech, and regulated healthcare (MedTech/Pharma). I work end-to-end across UX, UI, and product design—from insight and information architecture to interaction, visual systems, and content. I build and run design systems, align product and engineering around clear patterns and standards, and focus on quality, consistency, accessibility (WCAG), and design compliance—including state-heavy, data-dense interfaces.
Earlier in my career on the digital/advertising agency side, I owned digital delivery: conceiving and designing websites and experiences, producing motion and advertising assets for social/email/display, using data and user flows to inform design and SEO, and managing client relationships.
I'm hands-on and strategic, experienced in leading distributed teams across Europe and Asia, and I apply practical GenAI where it strengthens the product. Red Dot Design Award honouree.
Personality
People-first design & product leader who blends broad, deep knowledge of technology and design with calm, decisive execution. Known as diligent, reliable, productive, and known for sharing the spotlight and celebrating team wins. I set simple, measurable goals, communicate clearly, and follow through. I coach teams and create psychological safety while keeping standards high with a craftsman's eye for detail and aesthetics—and a sense of humour. Pragmatic and data-informed, I move easily between strategy and hands-on work.
Competencies (concise)
- Leadership & Collaboration: Design leadership · Stakeholder management · Cross-functional teams · Project management
- Product & UX: Product design · UX/UI · Interaction design · Design systems · Accessibility (WCAG)
- Methods: Product management/ownership · Agile/Scrum · Design Thinking · Applied AI (GenAI, LLMs)
- Tools: Figma · Sketch · InVision · Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD, After Effects, Premiere) · Miro · Jira · HTML/CSS · CMS · HubSpot · Microsoft Office · Azure
Notable projects (selected)
Bayer Healthcare, Eli Lilly, Novo Nordisk, Danske Bank, Nordea, Merck, Teva Pharmaceuticals, Roche, Arla Foods, Georg Jensen, DSB, Alfa Romeo, Amgen, AkzoNobel, BMW Mini, Danzka Vodka, Fiat, Faxe Kondi, Gaggenau, Havana Club, Mastercard, Sadolin, Siemens, Telmore, Unidrain, Kellogg's — as well as a wide range of national and international brands across industries from healthcare and technology to lifestyle and the arts.
Skills
Advertising, Art Direction, Brand / Logo Design, Branding, CMS, Costume Design, Creative Direction, Digital Marketing, Digital Strategy, Graphic Design, HTML, Photography, Photoshop, Problem Solving, Research & Development, SEO, Team Management, UX/UI, Web Design, Wireframes
Sector Experience
Advertising, Design, Research & Development, SAAS, UI / UX