ABOUT

The campaign recognises the brand's role to encourage a social reset and show people that socialising with friends and family is the best way to truly disconnect. By teaming up with influencer figures whose lives are deeply embedded in online culture, we were able to playfully show how stepping away from social media makes for a more rewarding social life and demonstrates that one of the easiest ways to disconnect from the sometimes overwhelming world of social media is by connecting in real life... When you get social, you get off your socials.

Playing on this idea we were able to create an encapsulating dystopian looking film, with some highly rewarding results both creatively and within production.