ABOUT

What has been disconcerting about what we shall all call “This,” is either one or another is happening, and possibly both simultaneously: Zoom is behind it all. Or the one-word entity name, once unquantifiable, is now what category marketers like myself, have suspected to be true all along. When it comes to content marketing, the fewer words you can say something in, the better it performs. If–and this is a big if–the brand build is done right.

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