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Created for a super-wide, hi-definition, 50 frames per second LED screen at the Geneva motor show, this teaser was designed to build anticipation leading up to the reveal of the brand new Jaguar XE.
It is a celebration of the lines of the car without revealing too much. The car body emerges organically, elegantly pressing up into the silvery metal, irresistibly like an engineers dream.
The sound brief was to build anticipation throughout the film, rising to a crescendo as the front of the car is revealed.