Patrick Low
Patrick Low
ABOUT
OCBCCares is the Corporate Social Responsibility arm of OCBC Bank.
One of their key initiatives is the launch of the OCBC arboretum, a forest of 2000 endangered trees to tackle global warming by absorbing 80 million kg of CO₂.
This cinema spot features a Hill Mynah, a master mimic, mimicking a chainsaw to reveal one of the main causes of global warming - deforestation.
It is accompanied by a David Attenborough sound-alike voice-over. Since its launch on 24 October, it has been well received by the public.
MADEIT CREDITS
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Koh Chin ChinClient -
Isabella ChiaClient
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C K (Chong Kian)Art Director -
GoodfellasArt Director -
Isabella ChiaLead, Corporate Responsibility & Sustainability, -
Koh Chin ChinArt Director -
Goodfellas -
James LimClient Partner -
Shermin OngCreative -
Fayth FooDesigner/Editor -
Patrick LowPatrick Low