ABOUT

5hr Energy is a multi-B complex drink that helps concentration and overcomes mental fatigue.
The brief was to create a simple short commercial to target viewers of live football matches, especially the English Premier League and World Cup. Usually, these matches are telecast at unearthly hours in the dead of night in Singapore.
These telecasts present the perfect scenarios for selling 5hr Energy's answer to beating mental fatigue.
The execution takes the form of a short 15 seconds commercial which ran on prime time TV before each match, at half time and after.
It has garnered many positive responses from viewers, mainly for its humourous script and relevance.