ABOUT

Canoo didn't need to compete with traditional automakers they needed to redefine what an EV company could be. As new leadership shifted the business from a consumer-first startup to a commercial-focused technology company, we repositioned the brand around a solutions-oriented vision that spoke to investors, enterprise customers, and entrepreneurs alike. The result was a cohesive identity system and brand narrative that aligned the company's future with its purpose, helping establish credibility through partnerships with NASA, Walmart, and the USPS, a Webby Award-winning 3D interactive showroom, and increased fleet preorder demand.