ABOUT

After entrepreneur Ben Branson was diagnosed with autism and ADHD, he became aware of the significant challenges that neurodivergent individuals face. Inspired by his journey, Ben launched the media-led charity PRISM ND to offer support and raise awareness. Having previously collaborated with Pearlfisher on the creation of the non-alcoholic drinks brands Seedlip and Seasn, we once again partnered with Ben for his latest venture, establishing a fresh and compelling visual identity for the charity's first social impact campaign, THE HIDDEN 20%.