ABOUT

The world's number one coffee liqueur, Kahlúa, is renowned for its unmistakably delicious flavour and Mexican spirit. While Kahlúa had recently undergone a rebrand, it hadn’t seen as much success in the US – its biggest market – as it had in the UK. After using separate identities across UK and US markets, Kahlúa wanted to bring character back to its logotype and strike a balance between communicating its heritage and its coffee credentials.