About me

Chartered Marketer with 12 years' experience developing and delivering multi-channel B2B & B2C marketing strategies, to a diverse mix of audiences in a variety of industries: Food retail, Specialty Chemicals, Cosmetic Ingredients, Medical devices, Engineering/Manufacturing, and Branded Clothing/Promotional Products.

I'm able to quickly understand the bigger-picture of a business; developing practical action plans to find new ways of adding value and achieving growth.

My approach is founded on identifying customer needs, creating solutions, aligning key stakeholders, and driving demand through creative communications and intelligent content.

Most importantly, I believe in authenticity over ego: leading by example, staying true to myself, and being consistent. I'm always happy to connect with like-minded people, so feel free to connect.

Outside of 'work', I have an equally challenging (yet "more fulfilling", they said) second full-time role as an expert juggler of three kids - two daughters under five, and a 34-year-old husband. So you could say I'm pretty good (ish) at multitasking!

Specialities:
▸ Strategy & planning
▸ Inbound marketing / marketing automation
▸ Video marketing
▸ Creative writing / copywriting / ghostwriting
▸ Brand strategy & development
▸ Communications
▸ Brand / product positioning
▸ Lead generation / nurturing
▸ Market assessment / Go to market planning
▸ Product marketing
▸ Event marketing
▸ Content marketing
▸ Customer Experience strategy (CX)
▸ Sales & Marketing alignment
▸ Process improvement
▸ Customer profile / persona development
▸ Research & analysis
▸ CRM

In March 2018, I am launching my new business venture - ContentLabs - a brand storytelling and content marketing consultancy. You can follow our journey at gocontentlabs or follow us on social @_contentlabs

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Availability
Looking for work
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Halifax, United Kingdom
Skill Level
Junior, Middleweight, Senior, Director
Creativepool member since 16 February 2018