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Challenge

Sponsors of Manchester City Football Club, Richard Mille commissioned Uber to take exclusive photos of five of the top Manchester City players, Yaya Touré, Gareth Barry, Javi García, Vincent Kompany and Joe Hart wearing Richard Mille watches, whilst also capturing a behind-the-scenes (BTS) video for use on social media and the Manchester City TV channel.

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Concept

In partnership with and commercial partnership with the premier league club.

The concept was to photograph the five international footballers promoting the Richard Mille watches in a gritty style, styled as if the players had just got of the pitch covered in mud and scars.

We worked to a tight window with limited time for each player. Players were shot individually on two sets back-to-back and the preferred photos were composited together into a group composition to maximise the player’s time required on set.

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Delivery

The delivery was a set of group photos, shot in the Etihad Stadium’s changing rooms, a selection of graphic group shots on black backdrop and an engaging behind-the-scenes (BTS) video.

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Results

It has been a great success clocking up over 12,000 views on the Man City YouTube account, and 9,000+ likes on Facebook.