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In early 2018, Jukin Media and Creativepool invited creatives from all over the world to #GetReal with Jukin Media's catalogue of user-generated video by creating a social media campaign for a brand of their choice and showcasing the unique power of organic content.

This spot for Volkswagen by Nathan Miah was shortlisted out of 50 submissions.

According to judges, the campaign utilises a "great choice of UGC" and "transports a good feeling & vibe that connects with the brand".

(Quotes from our judging panel which included experts from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter)