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O2 were looking for ‘real’ videos of people accidentally damaging or breaking their phone screens for use in an upcoming social media campaign to effectively drive their ‘Free screen replacement when you buy the latest phones' brand message.

Jukin sourced and cleared 5 pieces of UGC for Socialyse who created this spot which effectively delivered their brand message. O2 shared the spot on their Facebook channel, where it garnered a 32% higher view rate than any other O2 branded content launched during the campaign. 3.33 million views, 6.96 million impressions and 6.4K reactions.

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