ABOUT

Objective:
Neon is a full-service healthcare advertising agency in NYC with clients coast-to-coast, serving blockbuster brands, rare disease and everything in between. We need to stand out from the myriad of clichéd healthcare ad agency campaigns and promote our belief that through creativity, our ideas can truly save lives, and ultimately help our clients to achieve their goals. It’s designed to increase agency talent recruitment, and create a brand that potential and existing clients can easily understand and rally behind.

Concept:
Create a bold and simple campaign, inspired by the agency namesake “Neon”, is to explicitly and simply communicate our philosophy on how we can change the world through creativity. Vibrant art direction, brilliant copywriting, and exquisite craft and execution bring the campaign to life through vivid simplicity.

Target Audience:
The campaign was run nationally in the United States, starting mid 2017, in several pharmaceutical publications like MM&M and Med Ad News. It became the central focal point of our company website, along with our company values, and used throughout all our social media channels to help spread the excitement and awareness of Neon. This campaign ultimately helped lead to a spiked increase in recruitment of talent and clients for our agency.