ABOUT

Gender inequality isn't considered important enough to incite for systematic reform. Conversation isn’t working. It doesn’t resonate with those in power.

So during the French presidential election, Fondation des femmes chose a language politicians actually listen to...

We went from a conversation to a calculation and created ‘The Cost of Inequality’ - the first invoice demanding action on the financial impact of gender inequality.

First, we calculated the annual cost of gender inequality in France.
Then, we turned that figure into an invoice detailing the cost of domestic violence, health discrimination and workplace inequality.

We mailed the invoice to the candidates and printed it in national newspapers that could be ripped out, signed, and folded into a pre-addressed envelope.

Online, people shared the invoice and tagged their candidate holding them accountable for the 118 billion euro deficit.

For the first time, people could invoice their government for change.