Zulu Alpha Kilo Toronto

ABOUT

Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with.

MADEIT CREDITS

  • Rich BucetaClient
  • Ariana EmondWeb Development Team
  • Ashleigh O’BrienLead Production Artist
  • Ashleigh O’BrienLead Production
  • Cecilia BernaschSocial Media Editor
  • Dan BronsonClients
  • Danielle PalermoClients
  • David JamesDirector
  • Erin McManusAccount
  • Gillian BlackWeb Development Team
  • Jackie PalProducer
  • James GrahamDirector
  • James GrahamStudio Director
  • Jeannette DownesArtist
  • Kathryn BrownProducers
  • Lauren SchellProducer
  • Mila LukezichProduction Artist
  • Noah MrouehPost Production Assistant
  • Ola StodulskaDirector
  • Philippe VisayaArt Director
  • Shaunagh FarrellyStrategy
  • Spark Innovations Inc.Product Design
  • Victoria LeeWriter
  • Vinay ParmarACD / Writer
  • * Zulu Alpha Kilo
  • * Zak MrouehCCO
  • * Houng NguiProducer
  • * Spencer MacEachernStrategy Director
  • * Andrew MartinLead Interactive Artist
  • * Ece InanDirector of Interactive Production
  • * Tom EvansProduction Company
  • * Felipe ChaparroOnline Editor
  • * Zoe KimDesigner
  • * Stephanie YungExecutive Creative Director
  • * Kevin SatoACD / Art Director
  • * Sean DonnellyDOP/Photographer
  • * Noah MrouehAssistant
Annual 2022 SilverNOTES IPAExperiential Annual 2022 SilverNOTES IPAPackaging Contributor:

Zulu Alpha Kilo has been a Contributor since 25th November 2015.

Invite x3

NOTES IPA

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