ABOUT
In this campaign, we updated old campfire songs and turned them into girl power "fire" anthems. Then we got Juno-winning director Emma Higgins to shoot some cool music videos to get people thinking about the Girl Guides in a new light. This campaign just launched and we have a second video dropping in a couple of weeks too.
Credits
Client: Girl Guides of Canada / Clients: Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Louise Kent / Agency: Zulu Alpha Kilo / Chief Creative Officer: Zak Mroueh / Executive Creative Director: Brian Murray / Art Director: Sarah Quinto / Copywriter: Julia Forrester / Designers: Crystal Huang, Dejan Djuric / Account Team: Alexa Macdonald, Alyssa Guttman, Kara Oddi / Executive Strategy Director: Heather Segal / Digital Strategist: Shaunagh Farrelly / Producers: Elvira Labate, Revital Grunberg / Production House: The Field / Director: Emma Higgins / Music House: SNDWRx / Music Director: Didier Tovel / Post-Production Company: Zulubot / Post-Production Producer: Adam Palmer, Joanna Ferraro / Editors: Ashlee Mitchell, Jay Baker / Media Agency: OMD / PR Agency: spPR Inc. / PR Team: Sonia Prashar, Debra Quinn
MADEIT CREDITS
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Girl GuidesClient
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Zulu Alpha KiloAgency
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Adam PalmerPost-Production Producer -
Alessia BolzonMedia -
Alexa MacdonaldAccount -
Alyssa GuttmanAccount -
Cobi GreinMedia -
Didier TovelMusic Director -
Elvira LabateProducers -
Emma HigginsDirector -
Julia ForresterWriter -
Kara OddiAccount -
Michelle JairamMedia -
Natasha CappelliMedia -
Sarah DayusPost-Production Producer -
Sarah QuintoArt Director -
Shaunagh FarrellyDigital Strategist -
SNDWRxMusic House -
spPR Inc.PR Agency -
The FieldProduction House -
OMD UKMedia Agency -
Zulu Alpha Kilo -
Heather SegalGroup Strategy Director -
Sean BellHead of Digital -
Zak MrouehCCO -
Brian MurrayExecutive Creative Director -
Crystal HuangDesigner -
Tom EvansPost-Production Company -
Tim LynchProducers -
Felipe ChaparroOnline Editor -
Dejan DjuricDesign Director
Zulu Alpha Kilo has been a Contributor since 25th November 2015.