ABOUT

CONTEXT
Mon Dessert have been delivering exquisite dessert making kits, and recipes, since 2012, however recognised it was time to revitalise and future proof their brand. We were appointed to develop their brand positioning, identity, a suite of creative assets - including their website UI - and brand guidelines.

Desserts. They’re what we live for.

CHALLENGE
As with many brands that grow from start up to scale up, Mon Dessert recognised their brand had become inconsistent and needed a refresh.

It was important for us to position them visually, tonally and physically – with consistency – and provide them with the tools to be future proof.

They had an established logo, however there was concern it had started to age so our first port of call was to evolve it. We wanted to be respectful to the original brand mark but clearly progress it and ensure it felt contemporary and premium.

Ownable assets
As well as creating a unique logo it was important to create brand assets that were completely unique to Mon Dessert.

Born from the main brand mark, we also created a series of patterns that would be used with special gift, and limited edition, boxes.

Using the geometric shapes from the main brand mark meant that we could generate a plethora of completely different patterns that are ownably Mon Desserts.

The Guidelines
We were required to create a full guidelines document in order to help third parties, including Mon Dessert’s photographer, understand how the new brand should look, feel and sound.

Along with the visual language and art direction style we helped define the essence of the brand. This included their role, vision, mission & belief, their values and the tone of voice that they should adopt.

Popping up in Regent Street
We were asked to create bespoke packaging for ‘exclusive to Raye The Store’ products from Mon Dessert.