ABOUT

We were contacted by Bankside Films to work in collaboration with Sky Cinema on Ashley Walters' directorial debut, ANIMOL.

The film is set over a tense 65-day period which follows a teenage boy trapped inside a grueling British youth detention centre as he navigates institutional machismo and survival.

The narrative explores his desperate search for identity, resilience, and a fragile path toward redemption within a harsh penal system.

We were asked to try and capture the inocence of the main character (Troy) whilst creating a claustraphobic atomoshere.

Using a wonderfully pensive shot of the main character and literally imprisoning him in the Title Treatment felt like the best way to capture what we had been briefed.

The final Key Art will be used in cinemas across the UK in the form of UK Quad posters, 1 Sheets and 6 Sheet standees.

The campaign will also utilise London Underground Advertising in the shape of 12 Sheets. There will also be a digital roll out across YouTube, Instagram & Facebook.