About me

As a 'digital native' I know that in order for you to notice me online, I really need to make an impression.

Terrible joke, I know.

In all seriousness, I have been extremely fortunate to have worked for Australia's biggest publishing group which has given me a strong foundation in all areas related to the digital media landscape.

I have experience working on campaigns for multinational clients, such as Coca Cola, Microsoft and Dove, as well as working directly with small to medium enterprises. I've also played a key role in the relaunch of Australia's most renowned health and wellness publication, as well as the launch of a brand new digital destination.

My previous three roles uniquely placed me between the commercial, editorial and production functions of the business. I feel just as comfortable developing strategies to achieve revenue targets in excess of $50 million with management, as I do briefing in producers or brainstorming content ideas with the editor of Australia's largest news website.