ABOUT

For Loto Quebec’s “$100,000/hour campaign, our Advertising team designed a clock using only 2D and 3D visual effects, perfectly evoking the illusion of a real shot. From the smallest strand of hair on the little characters, to the grass, banknotes and screws, each element was created and shaped by graphic designers at Rodeo FX. Even the smallest details were given great attention; we ensured the credibility of each mechanism and perfected the imperfections. It’s the work of true ‘digital craftsmen’ that our team, composed of 2D and 3D artists, delivered for this daring project.