ABOUT

TAG Heuer and Rodeo FX teamed up to conceptualise and create an exclusive 60-second video of an origin story for the new TAG Heuer Carrera HEUER 01 Alec Monopoly Limited Edition timepieces.

The video is a tribute to the powerful creative energy pulsing through the halls of TAG Heuer. Rodeo FX was tasked with all pre-production, production and post-production of the video, from the storyboard and shot list to match-move, animation, compositing and final grading.

The video takes viewers on a private midnight visit of the TAG Heuer headquarters in Switzerland, where a mural in Alec Monopoly’s studio comes alive with the help of Rodeo FX artists. The CG animated Mr. Monopoly jumps out of the artwork, and visits the lab and factory. As TAG Heuer’s employees begin to arrive the next day, the animated character is drawn to the timepiece on a watchmaker’s workbench, diving into the dial seconds before being caught.